Develop case-based content to engage healthcare professionals –

In this episode of EPG Health’s HCP Commitment Series, Georga Cottle explains how case-based learning links medical theory to medical practice.

Medical education does not stop. The acute demands of today’s healthcare systems require ever more effective learning opportunities for healthcare professionals and offer pharmaceutical companies valuable opportunities to support evidence-based clinical practice.

One of the main ways of doing this is case-based learning. It has gained ground in recent years as an effective method of teaching healthcare to counter traditional challenges, such as maintaining interest and promoting deep learning.

The growing complexity of healthcare is far from a pandemic – two decades of rapid medical advancements in many specialties and areas of general practice have fundamentally changed the world of healthcare professionals.

What is case learning?

Fundamentally, case-based learning uses real or fictitious “triggering” cases or situations to help link medical theory to medical practice, fostering situational awareness through authentic learning.

In this way, it brings situations to life, builds empathy and demonstrates clinical decision-making, but it is also adaptable and highly compatible with digital channels, making it an ideal option for increasingly digital interactions. of pharma with health professionals.

In addition to supporting the development of new types of expertise, case-based learning can also consolidate existing knowledge by aligning with materials, such as the latest research papers or diagnostic techniques, to offer a great potential when it comes to animating education.

It’s an approach that complements both other forms of medical education and is already widely used, with 95% of healthcare professionals saying they seek out patient-based learning at least once a day. month. The crucial role of websites was highlighted by our 2019 report The evolving role of websites for healthcare professionals, which found that 72% of healthcare professionals visit independent medical websites every week.

Thas the value of case-based learning

There is clear evidence to suggest that those involved in case-based learning believe it improves both their learning and patient outcomes. In addition, according to the EPG Health study, 50% of healthcare professionals said patient cases were a high priority for better access to information.

Other applications can be seen in events supported by pharmaceuticals. This same EPG Health study found that 88% of respondents said live case study discussions add value to scientific meetings – this is an important point for the future, as the post-COVID form pharma involvement in medical meetings is starting to take shape.

But for case-based learning to be successful, the information provided must be seen as credible and trustworthy. If this can be achieved, the benefits of this approach to medical education can be manifold.

Good case-based education supports the development of empathy and burden appreciation, enhances the clinical knowledge and skills of healthcare professionals, and supports individualization of care.

In addition to helping healthcare professionals integrate knowledge and practical advice, case-based learning can also aid in the development of ‘softer’ learning skills, such as self-centered ones. assessment, critical thinking, professionalism (such as teamwork and ethical considerations) and communication with staff and patients.

  • Find out how the use of faculty-led, patient-focused media received over 10,000 e-learning tours in a month

Means for the pharmaceutical industry to support case-based content

There are a number of effective options for pharmaceutical companies looking to support case-based learning, including symposium presentations, panel discussions, online video training, podcasts, and more.

When deciding which of these might be most useful, it is important to understand that different teaching modalities can have different influences on the clinical decision-making processes of learners.

In addition, at a time when the air is changing, we also suggest that companies study all the digital advancements on offer to ensure that whatever option is chosen, these initiatives will align properly with the evolution. channel and format preferences of healthcare professionals.

More from EPG Health’s HCP Engagement Series

About the Author

Georga Cottle is Associate Account Director at EPG Health, overseeing the design, delivery and evolution of bespoke educational programs on HCP’s global portal, Medthority ( She manages the strategic and tactical delivery of tailor-made programs for major global pharmaceutical customers.

About EPG Santé

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EPG Health is the publisher of Medthority (, an independent tool for patient care and therapeutic decision support for healthcare professionals.

Making it easier to find and consume valuable medical education, EPG Health supports a personalized experience and better outcomes for all stakeholders. A tailored, integrated set of tools helps pharmaceutical companies reach and engage target audiences with key educational messages while measuring results.

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Norma A. Roth