Do you have a deep understanding of the audience for your course or content?
Unfortunately, it’s incredibly easy to create learning content that misses the mark completely. It is all the more disappointing that we have invested a lot of time, effort and money in developing a course (or sometimes a course!)
Preventing this type of failed investment is pretty easy if you take the time to understand your audience. Here are three essential questions to ask for a solid analysis:
- What is the primary goal of the public? The learning needs and expectations of a frontline cashier are probably radically different from those of a designer or engineer. By understanding what your audience is hoping to get out of your training, you’ll be able to create content and an experience that hits the mark.
- When and where will the learning take place? While eLearning is inherently mobile and always available, you will do well to understand how and when your learners will consume your content. Can you use audio? Is video a possibility? Will your lessons last 1 minute or 30 minutes?
- What are the technical limits of your audience? Designing learning with the premise that all learners have access to unlimited bandwidth and high speed makes your project doomed to failure. Take the time to understand the availability of devices and connections before you start designing.
These are just 3 essential questions to ask to understand your audience and deliver effective learning. I invite you to improve your eLearning game by obtaining a copy of the “10 Critical Factors for Optimizing Student Engagement in Online Learning”. It’s not just another PDF, it’s a 10-part manual that you can use to rethink how you engage your learners.
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