E-learning courses for young people in South Africa are imperative for a sustainable creative economy

Brenda Fashugba, Regional Head of the British Council’s Creative Economy Programme, talks about the importance of Creative Economy E-Learning Program to help creative economy entrepreneurs manage their finances, market their products and communicate with customers.

The British Council is working to support creative entrepreneurs in sub-Saharan Africa through the Creative Economy e-learning programme, which helps fill knowledge gaps to equip young South African entrepreneurs with the necessary tools to build sustainable businesses that help elevate the creative economy in Africa. Africa.

We believe that entrepreneurship in the creative sector, just like in technology and finance, is having a big and positive impact on the continent by providing desperately needed jobs. Especially since there is no shortage of creative businesses to tap into in South Africa – we can see that exports of digitally deliverable services are growing rapidly (up to $4.6 billion) and are mainly driven by South Africa, which has the most advanced start-up ecosystem in Africa with between 700 and 1,200 active start-ups. However, there is an opportunity to improve the level of entrepreneurship in South Africa if more aspiring entrepreneurs had access to courses that bridge the knowledge gap. Currently, the global creative economy is expected to reach over $985 billion by 2023 and Africa is estimated to contribute less than 1% of this total figure. Here we see that potential entrepreneurs have the chance to grow Africa’s creative economy.

To gain valuable insights and learn from the British Council with helpful advice on not only missing out on enriching their personal ecosystem, but also missing the chance to enhance Africa’s contribution to the creative economy.

We see digital programs aimed at equipping young entrepreneurs as the foundation for building a sustainable and thriving creative economy in South Africa. That’s why we’ve designed a free, easy-to-access course called the Creative Economy E-Learning Programme, a course with modules that help young creative entrepreneurs understand not only how to structure and run a business, but also how to navigate the company. world around them.

There are three modules: the first is the “Creative Entrepreneurship” module which provides young entrepreneurs with the practical foundations to start their understanding of business, from the creation of an idea to the presentation of an idea. The “Impact through Creative Entrepreneurship” module gives participants the knowledge to make their business socially impactful, innovative and inclusive. Finally, the Creative Economy Policy module guides participants through information relevant to policy actors, which helps them understand their impact within the creative economy and how types of policies can affect them.

South Africa’s creative economy is brimming with potential and dynamism and the British Council understands that when more Africans have the opportunity to show their dynamism, the more how to manage your finances, market your product and communicate with your customers visit the British Council Creative Economy e-learning platform.

Sunday world

Norma A. Roth