ROKT PARTNERS WITH UBER AND AM
NEW YORK, August 22, 2022
Ecommerce Leaders Use Rokt’s Technology to Drive Additional Revenue and Checkout Relevance
NEW YORK, August 22, 2022 /PRNewswire/ — Rokt, the leading e-commerce technology using machine learning to make transactions more relevant to every shopper, today announced new partnerships with Uber Technologies, Inc. (NYSE: UBER) and AMC Theaters ® (NYSE: AMC) to unlock new revenue opportunities for businesses at the time of the transaction on their websites and mobile apps. Rokt’s partnership with Uber will initially launch with Uber Eats in the United States, Canada, Australia and Japan, Rokt’s machine learning technology driving additional revenue for Uber during the checkout experience. AMC has partnered with Rokt to increase revenue and customer lifetime value across the company’s online and mobile channels.
Rokt announced new partnerships with Uber Technologies, Inc. (NYSE: UBER) and AMC Theaters® (NYSE: AMC).
Rokt enables businesses to leverage incremental revenue, acquire customers at scale, and deepen relationships with existing customers by using machine learning to present highly relevant offers to every buyer in the final stages of an e-commerce transaction, when it is most likely to convert.
“Uber and AMC Theaters are two of the most recognized brands in the world and we are extremely pleased to partner with them both as we accelerate our growth globally,” said Elizabeth Buchanan, CCO of Rokt. “Our global partnership with Uber will support Uber Eats’ internal advertising network and unlock additional profitability for the business. Our partnership with AMC has already begun to deliver exceptional results for the business. We look forward to expanding our relationship with these two companies in the future.”
“Growing our advertising business is a strategic priority for Uber and Rokt is the e-commerce technology partner that will help us achieve our ambitious goals,” said Marc Grether, CEO of Uber Ads. “This partnership will accelerate our investment in new services designed to power the next chapter of advertising on Uber’s in-app and real-world surfaces.”
Since launching Rokt Ecommerce in March 2022, AMC has seen a significant increase in revenue across millions of transactions. After a recent market launch through its mobile app, AMC will continue to drive increased value for its brand and moviegoers.
“As millions of moviegoers come to AMC every week to enjoy the unparalleled entertainment of the big screen, it’s important that we deliver a customer experience that is personally relevant throughout the movie-going journey,” said Marc Pearsonstrategy director, AMC Theaters. “Our partnership with Rokt allows us to better engage our consumers personally and increase value per transaction by optimizing every online touchpoint without adding additional cost to the viewer.”
With intelligence powered by 5 billion transactions across hundreds of leading e-commerce companies, Rokt’s exclusive, gated marketplace enables brands to create a seamless customer experience while controlling the types of offers likely to be presented to their customers. Companies in partnership with Rokt have been able to unlock additional profits upwards of $0.30 per transaction by adapting powerful and relevant experiences to each individual, from shopping cart to confirmation.
Rokt is the global leader in e-commerce technology, helping businesses unlock the full potential of every transactional moment to increase revenue, acquire new customers at scale, and deepen relationships with existing customers. Live Nation, Groupon, Staples, Lands’ End, Fanatics, GoDaddy, Vistaprint and HelloFresh are among more than 2,500 leading global businesses and advertisers using Rokt’s solutions to drive more value with every transaction by delivering messages highly relevant to their customers about when they are most likely to convert. Founded in Australiawith US headquarters in New York Citythe company now operates in 19 countries across North America, Europe and the Asia Pacific Region. To learn more, visit Rokt.com.
About AMC Entertainment Holdings, Inc.
AMC is the largest film exhibition company in United Statesthe greatest of Europe and the largest in the world with approximately 950 theaters and 10,500 screens worldwide. AMC has driven innovation in the exhibition industry by: deploying its Signature power reclining seats; provide enhanced food and beverage choices; generate greater customer engagement through its loyalty and subscription programs, website and mobile applications; delivering premium large-format experiences and streaming a wide variety of content, including the latest Hollywood outputs and independent programming. For more information, visit www.amctheatres.com.
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how to access a journey by simply pressing a button? More than 30 billion trips later, we create products to bring people closer to where they want to go. By changing the way people, food and things move in cities, Uber is a platform that opens the world to new possibilities.
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