Serial entrepreneur Samarth Bajaj bets big on his new e-learning venture

Posted: Posted Date – 7:15 PM, Sat – 25 Jun 22

The Designer’s Class is India’s leading online design education platform with many prominent designers offering holistic design education. Conceptualized by educators India Pvt. Ltd., TDC is a Mumbai-based next-generation edtech company founded in August 2021. A one-of-a-kind digital education platform focusing on different design verticals, TDC has noticed a gap in the industry of design education and e-learning and has built a platform that will add significant value to anyone interested in studying and pursuing design.

In this context, Samarth Bajaj, its founder is a name to consider in serial entrepreneurship. After earning his degree in business administration from the Marshall School of Business at the University of Southern California, this young individual fresh out of college joined his family businesses. a real estate company that has been around since the 1960s. With this prior real estate experience, Samarth dove into his entrepreneurial journey with a real estate firm named Trojan Realty at just 25 years old. He focused on high-end boutique projects offering state-of-the-art designs and infrastructure. At the age of 30, he founded India’s first Bollywood-based indoor experience museum, House of Stars™, with licensed partners such as Dharma Productions, Fox films, Mukta Arts, Zee music for n’ to name a few. After building and automating these businesses, he moved forward with his next entrepreneurial venture – The Designer’s Class™ (TDC).

TDC started operating by launching a comprehensive fashion design program, with courses taught by 8 stalwarts of the Indian fashion industry – Abu Jani Sandeep Khosla, Masaba Gupta, Rhea Kapoor, KunalRawal, Tanya Ghavri, Arpita Mehta, Payal Singhal and Jayanti Reddy. Courses are carefully curated with high-quality content by academic leaders and are supplemented with additional resources such as workbooks, demos and quizzes. They are taught by famous teachers and industry leaders through pre-recorded videos for self-paced learning. Upon successful completion, students earn a certificate of completion signed by the designers, as well as the chance to earn internships with its celebrity faculty and other prominent members of the design industry.

In a recent development, e-learning innovation has partnered with Gauri Khan for a foundation course in interior design. The video module aims to get aspiring designers started on the design learning journey and land relevant job opportunities.

According to Samarth Bajaj, co-founder and CEO of The Designer’s Class, “We plan to add five new areas of design to the existing course portfolio: jewelry design, makeup, wedding decoration, photography and tattoo design in the next one years.A student base of about 3500 in the first 6 months of its training in Tier I, II and III cities looks quite encouraging and we look forward to spreading awareness, especially in remote areas providing quality education.

TDC is perhaps a real disruptor when it comes to quality online design education for everyone, regardless of age, income and geography. It is India’s leading online design education platform with many prominent designers offering holistic design education. He added that such a pre-designed curriculum is the right fusion of modern learning and a creative melting pot to promote self-paced learning and make learning a fun experience.

The e-learning player has renowned designers as a faculty of a state-of-the-art e-learning platform, constant industry support, a student-centered curriculum , a hands-on teaching mechanism, a curriculum tailored by industry professionals, and internship opportunities with leading design veterans. Aiming to make high-end design education affordable and accessible across Indian demographics, its courses are available in 7 different languages ​​– English, Tamil, Telugu, Hindi, Bengali, Marathi and Malayalam. The e-learning actor is ready to discover the plurality of design education as a contextualized practice.

All of these look very promising for an innovative ed-tech start-up and for the overall future of online design education in India.

Norma A. Roth