Shady Grove Fertility (SGF) unveils new website with enhanced features such as predictive search technology and a more patient-centric approach
Ranked as the number one fertility website, ShadyGroveFertility.com, has been redesigned to provide a wealth of content for the fertility community.
ROCKVILLE, Maryland., 22 October 2021 / PRNewswire-PRWeb / – As Shady Grove Fertility (SGF) Celebrates 30 Years of Fertility Care and 100,000 Babies Born, Unveils a Completely Redesigned Website That Provides a Better User Experience and Confirms SGF’s Commitment to to be the benchmark for fertility websites. SGF has joined forces with Grafik, a Alexandria, VirginiaMarketing agency based to accomplish this monumental task.
Ranked as the number one fertility website in United States by SimilarWeb.com, SGF’s new website creates a better experience for mobile users, puts patients first, and implements better search functions and increased visibility for important and needed care information fertility.
“Our goal in the redesign is to provide patients with better access to relevant and comprehensive content that supports, educates and empowers,” shares Eric A. Widra, MD, medical director of Shady Grove Fertility. “With the expanded website, we hope to convey the importance of providing resources to individuals and couples seeking fertility care to grow their families.”
Increase access to fertility care resources
The SGF website is well known for being a valuable asset to its patients and the fertility community. The resource library on the new website has been designed with patients in mind. SGF’s dynamic resource library allows users to search, filter and view approximately 2,000 educational and support resources in one place to help readers every step of their family building journey. By organizing content into different types of resources (e.g. articles, eBooks, events, patient stories, press releases, and videos) and topic categories (e.g. infertility diagnosis, startup, inspiration, treatment, etc.), readers can customize their own experience to suit their educational needs.
As part of building the library, the site also introduced dynamic markup, offering patient related articles and stories at the end of the page or with a single click, showing all content on a given topic. Additionally, the new site uses predictive search and sort filtering, which are designed to become smarter as artificial intelligence collects data – by learning the content that visitors engage with the most, and then learning what content visitors engage with the most. providing the most popular and valuable content as a higher priority for future search queries.
Focus on patients and inclusiveness
Many visual updates to the website directly reflect SGF’s patient-centered values. SGF celebrates the diversity of its staff, patients and community and strives to be inclusive. Through more diverse photographs and images throughout the site featuring SGF patients, SGF shows its commitment to our community while continuing its efforts to better recognize and celebrate all families.
Other important features for patients include easier access to the Patient Portal, where they can perform key tasks and manage individual communications with medical teams. An updated guide to SGF’s Wellness Center and Psychological Support Services includes a directory of recommended holistic practitioners and mental health care providers. SGF is a trusted name for more than 5,000 physicians who refer their patients to the practice – currently comprised of 43 offices in seven states and Washington DC – annually for fertility care. The most robust directory reflects the partnerships that SGF has established within the health and wellness communities to provide more complementary holistic health services to patients.
Ultimately, SGF’s new website reiterates its commitment to patient-centered fertility care. Improved features that allow users to find and filter content better help patients be more informed and more confident in their fertility journey. To experience SGF’s revamped digital presence, visit the website at ShadyGroveFertility.com.
About Shady Grove Fertility (SGF)
SGF is a leading center of excellence in fertility and IVF with more than 100,000 babies born. With 43 locations, including new locations in Colorado and Norfolk, Virginia, as well as throughout CO, FL, GA, MD, NY, PA, VA, DC and Santiago, Chile, SGF offers patients virtual medical consultations, provides individualized care, accepts most insurance plans and makes treatment more affordable with innovative financial options, including 100% money back guarantees. More doctors refer their patients to SGF than to any other center. SGF is one of the founding partner firms of US Fertility, the largest partnership of leading physician-owned and physician-led fertility firms in the United States. Call 1-888-761-1967 or visit ShadyGroveFertility.com.
Jean Dzierzak, Shady Grove Fertility, 301-545-1375, [email protected]
SOURCE Shady Grove Fertility