Technology trends that can affect your creative activity

Technology trends drive the business world to a large extent. Business interactions and business practices have changed dramatically. This is the result of significant improvements in human behavior, technology and the operating environment over the past two years.

We have experienced rapid growth in marketing methods, Internet commerce and consumer behavior. Moreover, we have even seen the definition of the term “office space” undergo a significant change.

Due to the constantly changing business scene, creative businesses must adapt to the latest technological advances and trends. Here is a brief overview of the four most important technology trends affecting organizations today.

1. The emergence and widespread use of voice technology

Voice technology is still an emerging technology, however, it is rapidly gaining popularity. Siri, Alexa and Google Home are just a few examples of virtual assistants already in use. These are typically used in common rooms like the living room or kitchen, where everyone can see and hear each other.

In addition, these voice technologies devices are increasingly common in applications such as microwaves and ovens, music players and televisions. Additionally, connected homes have gone from a fad to a well-established trend. Voice-assisted technology is becoming more widespread everywhere.

According to a recent Voice Technology Trends study, voice technology is changing the way businesses and consumers interact with each other. As we enter an increasingly contactless market, businesses must anticipate the adoption of voice technologies at higher rates than in the past. All of this will be accomplished through the use of voice-over performers, developed by creative talents.

2. Remote work is the trend (or maybe the basis) of the future

Work place environment is changing at a rapid rate and some of these changes may be permanent. Until a few years ago, remote work (also known as telecommuting) was not a possibility for most industries. Today it is considered by many to be the gold standard.

And it doesn’t seem like that focus on remote working is going away. Organizations such as Hitachi, MasterCard, Google, and Coinbase are already setting the standard for semi-permanent remote work arrangements.

For those working in creative enterprises, this can only mean one thing: more and better career opportunities. Therefore, hiring freelance or contract creative talent for their creative endeavors will become more flexible. This will be true for businesses around the world.

3. The emergence of e-learning and virtual training as a viable option

The education sector is undergoing a significant transformation due to technological trends and the changes they create. In addition to traditional educational institutions, post-graduate vocational schools/boot camps and e-learning programs are undergoing significant changes. Corporate training programs and awareness courses are examples of the evolution educative landscape in the education and business sectors.

The use of electronic learning systems and the recording of content are currently being tested in many educational institutions. There is a growing demand for the design, creation and production of high quality content in the eLearning industry. This therefore increases the educational positions in the creative industries.

Creatives who have prior experience in these areas will be able to take advantage of these new opportunities.

4. Majority of content will be in video format

The increase in the quantities of video material is obvious. As customers spend more time in front of screens, businesses need to shift their marketing spend to fund video content campaigns.

These companies tailor their product launches and advertising campaigns to reach consumers. Therefore, they need to modify the design to reach customers where they spend their time: in front of their screens.

Accelerating the development of e-commerce is the transition from traditional advertising to video content campaigns. The benefit will go to creative businesses with a proven track record of producing informative, conversion-focused content. These companies will be in the best position to take advantage of this growing market need.

The importance of these technology trends

Each of these four technological advancements will have a distinct impact on a company’s operations. Companies should expect to be under pressure to alter their customer interactions, marketing, and product rollouts due to these changes.

Creative organizations will be advised to revamp their strategy and upgrade their skills. This will enable them to take advantage of the opportunities offered by new technological developments.

Additionally, brands need to engage and raise awareness on the media channels where their consumers spend most of their time. In addition, these trends will direct companies towards the digital platforms most appropriate to their needs.

One thing is certain: the creative industry has everything to gain from the technological advances and trends that are looming on the horizon. Additionally, the industry is well positioned to earn far more than it could lose as these trends sweep the world. The only question is whether your business will be ready or not.

Image Credit: Antoni Shkraba; pexels; Thank you!

Norma A. Roth