PROMO ESPACIO SELECTS WINKEL M
Philadelphia, PA, Oct. 14, 2022 (GLOBE NEWSWIRE) — VSBLTY Groupe Technologies Corp. ( VSBGF) (CSE: VSBY) (Frankfurt 5VS) (“VSBLTY”), a leading provider of retail and security analytics technology software, today announced that Winkel Media signed a contract with Promo Espacio to be a reseller of the company’s in-store advertising network in Mexico.
Promo Espacio, an advertising media company specializing in digital signage, is part of the Grupo Salinas family of broadcast companies. It is the largest DOOH company in Mexico with more than 9,000 screens in department stores, pharmacies, restaurants and banks. With more than 12 years of experience, the company generates links between brands and consumers through digital communication solutions. The company produces, programs and broadcasts strategically designed business and entertainment content to reach millions of people of all socio-economic levels through its many networks. Promo Espacio’s main customers are Coca-Cola, P&G, Amazon, PepsiCo, Nestlé, among others. Winkel will be the company’s new strategic network from October 2022. (Date corrected from previous version).
Winkel Media is an in-store media technology company that is a joint venture between VSBLTY, its Latin American partner Retailigent Media and Anheuser-Busch InBev. The technology company developed the first DOOH retail network in Latin America. Winkel has the most advanced facial detection technology on the market, integrating machine learning through cameras and digital screens to identify the demographics of customers visiting the store, including age and gender, and duration for which they watch the ad. The company also generates data dashboard reports with custom KPIs that provide unique insights to bolster brands’ business strategy.
Announcing the Promo Espacio contract, VSBLTY Co-Founder and CEO Jay Hutton said, “This strategic partnership will not only provide additional and continued revenue to Winkel, but just as importantly, strengthen the Promo Espacio network. as our Store as a Medium model enables higher customer engagement which has proven to empower consumer brands to inform and motivate shoppers right at the point of sale where and when buying decisions increase sales by 25-35%. »
VSBLTY technology improves customer engagement and audience measurement using machine learning and computer vision. Its industry-leading VisionCaptor™ and DataCaptor™ software combines graphic animations and interactive brand messaging with cutting-edge computer vision metrics and insights. VSBLTY’s AI-driven Vector™ software provides enhanced facial recognition that is crucial to bolster today’s security requirements when recognizing weapons or suspicious people in a crowd.
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CONTACT: Linda Rosanio, 609-472-0877
About VSBLTY (http://vsblty.net/)
Based in Philadelphia, VSBLTY ( VSBGF) (CSE: VSBY) (Frankfurt: 5VS) ( VSBGF) (“VSBLTY”) is the global leader in Proactive Digital Signage™, transforming commercial and public spaces as well as location-based media. with audience measurement and security software in SaaS mode that uses artificial intelligence and machine learning. Its proprietary technology integrates efficiently with other digital retail solutions, including QR codes and mobile apps. The company is also recognized for its leadership role in the growing Store as a Medium movement that enables brands to reach customers when and where purchasing decisions are made while generating new source of revenue for retailers.
About Promo Espacio (https://promoespacio.com.mx/PE/inicio/index.html)
With over 12 years of experience, Promo Espacio has become the largest digital signage company in Mexico with over 9,000 screens strategically installed in department stores, pharmacies, restaurants and banks. The company is proud to develop its brand image and its notoriety, by triggering purchase impulses at the point of sale. Promo Espacio creates high-impact campaigns, including promotions and timely content updates, segmented according to the geolocation requirements of its customers.